It’s an unusual partnership. MTV is known for its hip culture, a youth “institution,” and has a target audience you really wouldn’t expect the Department of Tourism (DOT) would bother with. But, as DOT Secretary Ace Durano explained, this hip, new tourism campaign has a long-term goal—”catch them young,” as he put it.
Last week, Marc and I were lucky enough to be part of Awesome Philippines‘ unveiling. Apart from finally meeting travel bloggers I only see online, DOT and MTV Revelations showed us a preview of their campaigns both online and offline. More…





